bleeding belly button

Jill • 18 | high school senior | 6 months in a relationship
It's been a little over a week since I've gotten my belly button pierced, and I've noticed that the top hole still sometimes bleeds if it's accidentally hit or when I'm cleaning it. I've been doing everything I was instructed to do; I clean it 2-3 times a day and I spray H2Ocean on it when it feels itchy, irritated, etc. Is this normal? Can anyone tell me how to help it?