Dilemma

My boyfriend has fallen on hard times and is struggling financially.. sometimes he goes to bed hungry. I want to go out and buy some grocery for him but I feel like he will feel emasculated. Often when I help him out, he's grateful but you can see the embarrassment in his eyes. I really want help him but I'm not sure if it will do more harm than good especially because he told me not to do anything for him because he's "okay".. What do you think I should do?

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