Why enter your baby in a cutest baby contest?

I'm genuinely interested about why women enter their babies into those online cutest baby contests. I just don't get it. As far as I'm concerned I don't need anybody else's vote to know or prove that my baby is cute, or the cutest baby ever, and I'm not comfortable with strangers on the internet having access to photos of my child. You don't know what way they're viewing them and the thought of pedos looking at pics of mine and others' babies makes me feel sick.
Is there something I'm missing? What's the appeal? Why enter?